Your job is to find that moment and make it as accessible as possible by eliminating any other distractions that get in its way. This activation moment is the difference between the users that churn and the ones that become loyal customers of the product. This could be when a user activates a specific feature or reads something on your website or in your app - it’s that touchpoint or activity that truly resonates with them and helps them realize that they can benefit from your product. The Aha! moment is the moment that things click for your users, and they discover the value of your product. The Aha! moment is not about teaching your users something new or educating them about a new problem it’s about helping them remember. The Aha! moment resonates with your customers, with the problems, language, and believes they already have. Think about this for a second and what this means for your own product. The Aha is a remembering of what you already knew, articulated in a way to resonate with your own truth”. This usually happens in the early stage of the customer lifecycle, as a part of the onboarding flow.Īs Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. In the context of SaaS and product companies, the Aha! moment is the first key moment when users realize the value of your product. The Merriam-Webster Dictionary defines an Aha moment as a moment of sudden realization, inspiration, insight, recognition, or comprehension.
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If you’re already familiar with the concept of the Aha! moment in the context of product companies, feel free to skip to the interviews.
(just to make sure we’re on the same page when talking about this).
Next, we’ll read a short story by Roald Dahl called “The Landlady” ( landlady_text) in order to practice Noticing and Noting.
Words from the Wiser (WW) in The Lion King and in Rudyįinally, practice using Notice and Note with a picture book by Kevin Henkes called: Chrysanthemum. R’s Notice and Note Pinterest board and take a look at the video clips for:Īgain and Again (AA) Ellie and Carl in Up and in Star WarsĬontrasts and Contradictions (CC) in Despicable Me and in this Pfizer commercial Watch this video and fill out the “Notice and Note” handout as you go.
Here is a quick lesson on what it means to “Notice and Note”, why it is so helpful, and who came up with that phrase. Noticing and Noting is what we will call it when you are closely reading, comprehending and annotating the literature we read this year.
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